PROVEN MARKETING STRATEGIES FOR ACCOUNTANTS
REGISTRATIONS NOW CLOSED
"If you're attacking your market from multiple positions and your competition isn't, you have all the advantage and it will show up in your increased success and income."
~ Jay Abraham
"If I only had one dollar left in my marketing budget, I'd put it into PR."
~ Bill Gates
SEMINAR OBJECTIVES
The most profitable firms we meet do not perceive marketing to be the same as advertising. Instead they develop an annual marketing plan that concentrates on positioning the firm’s services to be of top quality and good value. This half day seminar will focus on proven marketing strategies for accountancy and business advisory practices and will provide essential marketing information to grow your business and increase your profits.
KEY TOPICS
- Carrying out a “marketing” diagnostic on your firm
- Preparing a marketing strategy
- Niche opportunities
- Effective marketing for under $10
- Client seminars, brochureware and newsletters
- The web vs direct mail
- Powerful online business solutions that you can access for your firm
- Getting good referrals
- Making it work!
This morning Seminar will be run in conjunction with a second half day Workshop, focused on building a high performance team. Learn more about this highly interactive and practical event - Gain, Train and Retain Great People. Delegates attending both workshops will be provided with lunch.
YOUR FACILITATOR
 Mike is a Chartered Accountant and popular advisor to accounting firms throughout Australasia.
Mike has transformed his own traditional compliance practice into a boutique advisory firm using proven and out of the box marketing strategies. Here’s your opportunity to learn some of his marketing secrets.
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