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EUROPE 2008
2008 TRAINING & DEVELOPMENT WEBINARS

Maximising Your Business Advisory Services

• About The Webinars
• Business Development Webinars Calendar
• Technical Training Webinars Calendar
• Topic Information
• Conference Call Numbers

About The Webinars

Our tele-webinars look at issues you face managing your practice, marketing your services, and offering advisory services. And we also show you how to use the RAN ONE tools to simplify and deliver more profitable solutions that your clients will love you for.

We run two webinars each month on the second Tuesday and fourth Monday: one on a Technical Training aspect, and one in an area of Business Development.

Link in online and watch while our facilitators take you through the topic. Ring in on the teleconference number so that you can hear the session and ask questions or discuss issues with your facilitator or other attendees.

Wel send you reminders and session details before each topic. Attendance is free, but you need to register in order to reserve your place and to receive instructions on how to join the webinar. You will automatically be sent reminders about webinars you have registered for.

Business Development Webinars Calendar

Technical Training Webinars Calendar

Topic Information

Creating a Marketing Plan

Tax season is over - the rest of 2008 is open before you.  How will you use it? Now is your opportunity to review your existing marketing plan, or develop a new one.  We look at:

• The basic elements of a good marketing plan
• How to put together a rough marketing plan in an hour
• Getting your team involved
• Marketing ideas on a budget

We also discuss what other RAN ONE members are doing successfully around the UK and Europe.

Sales Skills

Like healthy food, just one meal doesn't last a lifetime. We all know that this is an area we need to be continually improving, and for some of us, addressing for the first time! If you're going to develop the business advisory side of your firm, you need to be up to speed on your sales skills, including:

• What 'selling' actually is
• Why this is an area we shy away from
• Removing selling pressure
• How not to waste a good meeting

We'll be looking at the Rick Solomon method of selling your professional services, widely used and highly successful, and an opportunity to add profit to your business.

THE Question – "So, What Do You Do?"

If you had ten pence for every time you got asked this question, and for the number of times you responded "I'm an accountant", you'd be sitting on a beach somewhere. But we're guessing that you've got nothing by way of new business from that response most times.  What if you changed it slightly, and started making the most of key opportunities?

This webinar will look at:

• Your view of your own advisory and consulting skills
• What the prospective client is looking for
• Whether you really are an accountant or not!

Join us to review how you can build your business by changing the way you answer a simple question.

Brilliant Business Planning

Business plans:  You help your clients with them all the time. But what does yours look like?

We address a simplified version of the business plan:  the one-page business strategy document.  You can use the RAN ONE Business Strategy tool to do this, or simply put it together based on the RAN ONE rocket structure.  

Either way, don't miss this call for your opportunity to simplify what you do - and what you promote to clients.

Attacking Perceived Indifference: Getting Customers To Stay

"Perception is all there is."
  ~ Tom Peters

Clients don't leave because you aren't taking care of them.  They leave because their perception is that you're not taking care of them.  And it's their perception that counts.

This webinar reviews:

• What perceived indifference is - and how common it is among professional service firms
• Your experiences of perceived indifference, and the impact they have had
• The top 5 ways to avoid perceived indifference, and to get customers to stay
• Training your team to avoid perceived indifference

Selling Solutions, Not Products

As a RAN ONE member, you're often thinking in terms of "How do I sell a Business Diagnostic?" or, "How many Personal Goal Setters have I sold this year?"

This webinar is all about thinking from the client's perspective:

• What do they want, and need?
• What RAN ONE tools can I use to help deliver what they need?
• Does it have to be so complicated?
• How do I train my team on the RAN ONE tools?

We invite you to join us to review your approach to selling, and learn a new way to solve problems, not sell products.

Conference Call Numbers