- FEATURE ARTICLE

Gig Economy and the Side Hustle

Far from the time when 9-5-working, briefcase-toting men ruled the business world, in 2019 we find ourselves embracing a culture of diversity, inclusivity and flexibility, and the small business sector is no exception to the changes.

As a small business owner, if you are not utilizing the benefits of the gig economy you are certainly missing out. It’s not as intimidating as it may seem, and embracing this trend could have positive impacts on operations, production and profits.

A “gig” is defined as a temporary work engagement” (think skill-based tasks, short-term projects, etc.) and can be related to any number of tasks. With the hyper-connectivity provide us with basic internet capabilities, the possibilities really are endless.

So what’s the best way to harness this endless possibility and craft a strategy that works for your business?

First step- make sure you are up for embracing flexibility and the app-culture, so if you aren’t feeling super tech-savvy, time for a crash course. Using apps (mostly cell-phone based) has become the number one way to engage with gig employee’s.

Similar to services like Uber and Postmates, gig apps connect the employer to the employee. Need a copywriter for a few jobs? Enter the details, peruse options and even communicate with candidates.

“Gig Economy is symbolic of the kind of contract work expanding into every corner of the economy — more like the reincarnation of contract work… Within the next five years, it is predicted that the global workforce will comprise nearly 50% independent contractors. ” –Aditya Gupta, The Startup

In a tech-drive economy, choice, control and options are delivered seamless at low to no cost, offering user flexibility and freedom. For a start up, there couldn’t be a better option. The freedom and flexibility to select services a la carte and a la minute produce a powerful incentive to go gig.

When considering where gig employees may best quit your business, think mostly in terms of remote capabilities, schedule flexibilities and try to identify areas that can be skimmed into condensed versions.

If you feel ready to start exploring some freelance options, consider starting with Upwork and Flexing It, two heavily used apps that connect skilled employees with employers seeking contract workers.